The C Realty seller's journey

The ten steps

1. Free in-home appraisal (Day 0) — Cina Ghiassi walks the home in person and returns a written price range within 24 hours, benchmarked against the last 90 days of comparable sales.
2. Strategy and pricing (Day 1–2) — campaign type, production budget and timeline agreed with the vendor.
3. Market ready — presentation and preparation so the home is showcased as desirably as possible.
4. Content is king — professional stills, drone, twilight, floor plan, signage and lifestyle film.
5. Coming soon — pre-launch promotion to high-visibility platforms and the C Realty database, within 14 days of the first home open.
6. Launch — coordinated rollout to realestate.com.au, Domain, Facebook, Instagram and YouTube.
7. Home opens and private inspections — every weekend plus one mid-week, with itemised weekly reports to the vendor.
8. Competitive negotiation — every buyer followed up, every offer tested against every other.
9. Under offer or sold — subject to conditions, or sold outright.
10. Settlement (generally 3–6 weeks) — final inspection and handover managed end-to-end by the C Realty operations team.

How long does the whole process take?

The Perth market has been averaging roughly 18 days from listing to under-offer, with REIWA reporting a metropolitan median near 22 days for houses in 2026. Settlement then adds a further 30 to 60 days from the date the contract goes unconditional. Coastal stock above $2M usually runs longer, because the buyer pool is smaller.

What does the campaign cost?

Most Perth agents charge between 2% and 2.75% of the sale price, with published comparisons putting the Perth average near 2.44%. Marketing production typically runs $1,000 to $4,000 depending on the campaign. Commission in Western Australia is not regulated, so every rate is negotiable, and C Realty quotes after the in-home appraisal. Vendors approve every marketing line item before it is spent. See the FAQ for the full breakdown.

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