The steps
- Free in-home appraisal (Day 0) — Cina walks the home in person and returns a written price range within 24 hours.
- Strategy & pricing (Day 1–2) — campaign type, budget, and timeline agreed with the vendor.
- Market ready — presentation and preparation so the home is showcased as desirably as possible.
- Content is king — professional stills, drone, twilight, floor plan, signage and lifestyle content.
- Coming soon — pre-launch promotion to high-visibility platforms and the C Realty database, within 14 days of the first home open.
- Launch — coordinated rollout to REA, Domain, Facebook, Instagram, YouTube and the C Realty database.
- Home opens & private inspections — every weekend and one mid-week; itemised weekly reports to the vendor.
- Engineered bidding war — every buyer followed up; every offer tested against every other.
- Under offer / sold — subject to conditions, or sold outright.
- Settlement (generally 3–6 weeks) — final inspection and handover managed end-to-end by the C Realty operations team.